4+ industries
across fashion, beauty, F&B, education, and lifestyle
Client
Short-Form Content
A collection of short-form video projects created for brands across fashion, beauty, F&B, education, and lifestyle — from concept and scripting to filming direction, editing, and social-first storytelling.
01. Fashion · Organic Social
About the work
Relatable fashion content built around styling problems, body confidence, seasonal moments and customer questions.
My role
Strategy, concepts, scripts, styling direction, shoot coordination and editing
Formats
TikTok, Instagram Reels, product demonstrations and trend-led storytelling
5K → 17K
Instagram followers
300K+
New monthly audience
02. Food & Beverage · Product Storytelling
About the work
Fast, sensory product content designed to make drinks and desserts immediately appealing in the feed.
My role
Concept development, product framing, copy and filming direction
Creative focus
Texture, colour, close-up detail, seasonal launches and visual appetite appeal
0 → 15K
Views per clip
100K+
Peak Reach
03. Lifestyle · Product Demonstration
About the work
Everyday lifestyle scenarios that translate product features into simple, relatable benefits.
My role
Scenario ideation, scripting, performance direction, filming and post-production
Creative focus
Problem–solution hooks, user demonstrations and clear product payoffs
0 → 15K
Views per Clip
2000+
TikTok likes
04. Education · Social Learning
About the work
Educational content shaped for short attention spans, combining practical language learning with social-first formats.
My role
Research, scripting, presenter direction, editing direction, captions and format development
Creative focus
Clear teaching, recognisable references, bilingual captions and repeatable series formats
10K → 50K
Views per Clip
50K+
New monthly audience
